About the record
"DIP" is Sean Paul in his element: a Dancehall record built for the club, with a Jersey Club bounce underneath and a buildup before every chorus that hits like a festival drop. The hook is a dance instruction, "dip pon d ground, flip and guh down," which is exactly the kind of line that turns a song into a move and a move into a trend. Dancehall deejay flow, sophisticated and sexy lyrics, current production, and a chorus you know after one listen.
Genre-wise, DIP is Dancehall first, sitting on a Jersey Club dance sound: the kick pattern and the bounce come from that world, giving the record a Hip-Hop feel and its lean toward Dance and EDM in the way it builds and releases. The mood is sexy, fierce, and energetic. It's a lights-down, peak-hour record: the verses ride low and cheeky, the pre-chorus climbs, and the "dip dip dip" drop is the payoff, a tension-and-release shape that DJs and short-form editors both love. It's a natural fit for flagship New Music Friday/New Music Friday lists globally, plus Dancehall and Reggae editorial (Dancehall Official, Frequency, Dancehall Station, Worldwide Riddim), for Party and Dance lists (Dance Party, Party Hits, Feel Good, danceXL), and for the Hip-Hop-adjacent and Pop/club playlists where Sean's features have always lived.
Produced in part by Sean himself via his Dutty Rock Productions outfit, it's releasing into an audience that is very much awake: 61M monthly listeners and 200M+ streams a month on Spotify alone, 3.8M saves in the last 28 days, and a listener base that is roughly 70% under 35, the next record in a slew of records that SP's been dropping every 3 to 6 weeks throughout 2026.
The unexpected part, and a genuinely great surprise, is American Model and DJ Sommer Ray's role as co-producer and co-billed primary artist. Sommer has spent the last few years building a name as a DJ, producer, and artist in her own right, currently in the midst of a steady run of Pop-leaning electronic music including recent releases with Bryce Vine, Good Humans, HEDEGAARD, and others.
The collab brings a DJ's ear for the build-and-drop, and a second audience with it: her 35M+ across Instagram and TikTok alongside Sean's, for a combined social reach north of 40M.
Marketing Mix at a Glance
The goal is to use a high-conversion, relevant music marketing mix and integrated approach to make "DIP" ubiquitous in Dancehall, Dance, and Pop music circles. Full marketing and pitch info follows below.
Release details
Credits and metadata
Mood and vibe
Similar songs
Comparable records across the lanes "DIP" sits in. Figures are trailing Spotify totals from our catalog data (Aug 2026) where we have them.
- Get Busy / Temperature Sean Paul: the blueprint for a dance-instruction hook.
- Go Down Deh Spice, Sean Paul, Shaggy: the modern benchmark for a Kingston-built single crossing over, ~655M streams.
- Shake It To The Max (FLY) [Remix] Skillibeng, Shenseea, MOLIY, Silent Addy: the current global Dancehall-crossover benchmark, ~677M streams, ~4M a week.
- Lean On Major Lazer x DJ Snake feat. MØ: the reference for a Caribbean-rooted record with a festival drop.
- Tip Pon It Sean Paul x Major Lazer: Sean inside the electronic lane.
- Mad Love Sean Paul & David Guetta feat. Becky G: Sean on a festival-EDM production with a Pop-Latin topline.
- Cheap Thrills Sia feat. Sean Paul: ~2.4B streams, Diamond-certified.
- Boombastic Shaggy x Limitlezz: our record, 12.2M streams and 814K user creates off one dance trend.
- Just Wanna Rock Lil Uzi Vert: the record that took the Jersey Club bounce to the mainstream, on one dance move.
- Level Up Ciara: the Pop-facing Jersey Club dance record, built for a challenge.
- Big Guy Ice Spice: the Jersey Club bounce at the center of a current rap star's sound.
- PHAT DaBaby: Jersey Club drums under a Southern rap star, proof the lane crosses regions.
- Fya BTS: a Jersey Club record on the biggest Pop act in the world's 2026 album, produced by Diplo, Flume, and Nitti Gritti. Diplo ties it straight back to the Major Lazer / Sean Paul lineage above.
- Make It Clap Busta Rhymes feat. Sean Paul.
- No Lie Sean Paul feat. Dua Lipa: ~2.2B streams, still ~8.6M a week, for the Pop-leaning end of it.
Sean's audience
On Spotify alone Sean is at 61M monthly listeners (#36 in the world on Spotify) and 200M streams a month, with 6M followers. The audience skews young (roughly 7 in 10 under 35) and is split close to evenly between women and men.
Sean Paul, Spotify for Artists, Aug 4 to 31, 2026.
Where the audience is
Sean's listener base is genuinely global. The US, Germany, France, and the UK lead, and Mexico, Brazil, Spain, and Colombia all sit inside the top ten, with Mexico and Colombia over-indexing on active listening. "DIP" isn't a Latin record, but those markets are a real, active audience for Sean and get pitched and targeted accordingly.
| # | Market | Listeners (28d) | % active |
|---|---|---|---|
| 1 | United States | 9.36M | 48% |
| 2 | Germany | 4.57M | 51% |
| 3 | Mexico | 4.16M | 56% |
| 4 | Brazil | 3.49M | 40% |
| 5 | United Kingdom | 3.40M | 54% |
| 6 | France | 2.89M | 49% |
| 8 | Spain | 2.18M | 48% |
| 10 | Colombia | 1.90M | 55% |
Proof it converts on spend
The recent Marquee on "Do It" (Germany) pulled a 3.89% conversion rate and a 12.63% save rate off 42K reach, and the "Press Back" Showcase reached 464K with a 6.97% save rate. When Sean's records get in front of listeners, they save and re-stream, which is the exact signal editorial placement compounds.
Spotify for Artists pitch
Pitch tags: lead genre Dancehall / Reggae; secondary Jersey Club / Dance, Hip-Hop. Moods energetic, confident, sexy, party. Styles vocal-forward, club, crossover. Submitted the week of Sept 1 with placeholder art to lock the slot and give editorial maximum lead time; the official art is now in and updated on the submission.
Apple Music editorial note
YouTube Music positioning note
Playlist targets
Tiered core to stretch. The ask goes to teams that have already backed Sean this year.
Spotify- New Music Friday (Global)
- Dancehall Official (~1.75M followers): Sean's single most important home; a Sean lead is a natural add.
- Frequency: flagship Black-music editorial hub; priority week-of ask.
- Dancehall Station: recent Sean tracks landed #6 in launch week; direct repeat add.
- Dance Party, Party Hits: the peak-hour lane the record is built for.
- Mood Booster / Feel-Good: the daytime listener the hook catches.
- Island Pop: Caribbean-leaning crossover slot.
- Club and party Hip-Hop lists where Sean's features have always lived; pitched on the bounce and the hook.
- Recent Sean tracks landed 10 New Music Friday / genre lists in launch week (France #12, Belgium #12, Deutschland, Canada #26, plus NL, Finland, Switzerland, Maghreb, Naija). "DIP" is the immediate follow-up ask, and the Mexico, Brazil, and Colombia teams are pitched on the strength of Sean's live numbers there.
- Worldwide Riddim (Apple's Reggae flagship; Sean has landed top slots here)
- New Music Daily (flagship week-of ask)
- Breaking Reggae, Run Tings
- Feel Good / danceXL (crossover daytime + Dance)
- Regional editorial in MX / BR / CO on audience strength
- Dancehall / Reggae editorial (core genre home)
- Party and Dance playlists
- Regional editorial where Sean over-indexes (MX / BR / CO)
- Fresh Pop (IT, DE: #4 on "Do It," #7 on "Ready for the Ride")
- Brand New Music (US, UK, CA, AU, DE)
- Reggae Revolution (#9 on "Burn Dem Down" across seven territories)
- Radar Weekly (Global / FR: #4 and #8 this year)
- Dancehall Club (cover on "Ready for the Ride")
- Les nouveautés du vendredi, Brand New UK, Freitag alles neu
- Dancehall Massive: Best New Dancehall (#1 on "Do It," #2 on "Rong Bong")
- Claro Música Novedades, Beats Calientes, Dancehall (CO, EC, PE) on the strength of Sean's Mexico and Colombia numbers
Marketing at a glance
What runs on every Dutty Rock x Milk & Honey release, and what's specific to this one.
- Pre-save campaign: Feature.fm pivot link + Laylo pre-save live well ahead of release, pushed through the Sommer Ray reveal, bio links, pinned posts, and the Spotify Countdown Page.
- Editorial and DSP: Spotify pitch submitted full 4 weeks in advance. Artist Pick, Canvas, Countdown Page, and Clips live on day one.
- Discovery Mode: Switched on once the song is out and eligible, to widen the net past the editorial push. Detail below.
- DJ servicing: "DIP" goes out to DJs through Riddimstream and the top-40 / open-format DJ pools, so it lands in the crates of DJs playing clubs, radio, and events. Real-world spins and dance-floor validation matter on a movement record, and they feed the DJ-set and remix story.
- Owned lists: Onto the internal playlist and fan networks at Dutty Rock and Milk & Honey from day one, plus Sommer's owned channels and lists as applicable.
- Content: Official music video shot in Miami (official video, BTS, teasers, YouTube Premiere) plus the Sommer x Sean short-form formats feed two months of content from both sides. Detail below.
- Direct to fan: D2C via Sean Paul text and email communities, via Broadcast Channels, and direct responses on socials via Laylo.
- Creator seeding: the "DIP / flip" move seeded as a dance challenge across Dancehall, Dance, and lifestyle creators, with Sommer x Sean split-screen and duet formats.
- Paid, timed to catch the drop: a $15,000 Instagram Reels, Spotify Marquee and Showcase conversion campaigns that opens as a small test and scales behind creative winners.
- Remixes: a run of official remixes after release across House / Afrohouse, EDM, Shatta, and Afrobeats, to keep the song alive past week one.
Pre-save campaign
One Feature.fm pivot link for everything (Spotify, Apple Music, YouTube Music), with Laylo running the pre-save and drop page. Pre-saves become day-one saves, and day-one saves are the signal Release Radar and the algorithm read first.
Sommer's reveal as co-artist and co-producer on her birthday (Sept 15), bio links on every profile, pinned posts and pinned comments, the Spotify Countdown Page, QR codes on shoot content, and the DJ pack. Every pre-release tactic points at the same link.
Pre-saves by source (Feature.fm and Laylo both report by channel), so we know before release which profile, post, or format is actually converting and can lean into it on release day.
Discovery Mode
Spotify's Discovery Mode lets us flag "DIP" to the recommendation engine so it gets prioritized in Radio and Autoplay sessions for listeners likely to like it, in exchange for a reduced royalty rate on those specific streams. It doesn't touch editorial playlists or Release Radar; it widens the net after those have fired.
- When: once the track is out and eligible, right after the first editorial wave, to catch the natural post-release-week dip.
- What we watch: Discovery Mode streams and new listeners in the Spotify for Artists dashboard, save rate on those streams, and whether it lifts the track's Popularity Index.
- The rule: keep it on while it's adding listeners who save; switch it off if the lift goes flat.
Proof it works: "Press Back"
We've already run this play on a Sean record. "Press Back" went into Discovery Mode on July 1, 2026, with Spotify Showcase and Instagram Reels conversion ads layered on top from mid-July. The Orchard's reports show the lift clearly, and it held for five-plus weeks.
- Week one (report of Jul 8): 143K streams post-DM, up 22% overall; DM-eligible streams up 164%; radio running ~7,800 streams a day, up 165% on the pre-DM daily average.
- Five weeks in (report of Aug 8): 659K streams post-DM, up 15% overall; DM-eligible streams 266K, up 129%; radio still ~6,800 a day, up 130%. Radio became the single biggest source on the record, ahead of third-party playlists.
- The Orchard's bar for "Discovery Mode is working" is a 200%+ lift on radio. "Press Back" cleared 165% in week one with paid layered on top.
For "DIP": "Press Back" stays in Discovery Mode through the release window, "Do It" was added for September, and "DIP" itself goes in once it's eligible, with the Reels campaign and Marquee running alongside it the way they did on "Press Back."
Source: The Orchard Discovery Mode reports for Milk & Honey Records, Jul 8 and Aug 8, 2026.
Content plan
The official video shoots in Miami with Sean and Sommer (concept in development, dates TBD), and the short-form plan below is built to come out of that shoot day plus a few standalone sessions. It combines the formats suggestions from NOX (Sean's social agency), a roll-out structure designed by Kieran Khan (Sean Paul content director), and a creator strategy devised and executed collectively.
Official Music Video: Miami
Sean and Sommer, shot in Miami. Concept to be developed with Kieran Khan and Dutty Rock. Everything else on the shoot day orbits it: BTS video and photo, teaser snippets for the final week before release, a YouTube Premiere set up ahead of time with traffic driven to it, and bloopers for the post-release run. The video itself lands on or close to release date.
TikTok Dance & Contest
The hook is a dance instruction, so the content plan starts with the move. One clean, repeatable "DIP / flip" on the drop, simple enough to duet and copy, seeded as a challenge across Dancehall, Dance, and lifestyle creators before and through release week. Sean already does this well: the clip at the top of this page is Sean and Enola Bedard on the "Ready for the Ride" dance, which is the format "DIP" is built for. Encourage fan engagement by creating a contest around the dance, with winners being voted on by fans and the team, and getting small cash and exclusive Dutty Rock/Sean Paul Merch prizes.
Organic first. Text-on-screen Reels hook variants get tested organically before any spend. Save-friendly seamless loops, since save rate is the signal that matters. Sean Paul legacy-hook edits to prime the 25 to 34 core, which is 43% of his audience.
Clipping and audio. The audio goes up across every social platform as soon as the pre-save is live, and a clipping campaign runs from Sept 15 straight through mid-October: influencers, clippers, and fans cutting the hook and the move into their own posts, with the best of it reposted, repackaged, and boosted.
Creator markets. Seeding weighted to the markets that convert social attention into streams (US, UK, Germany, France, Mexico, Brazil, Colombia), with budget flowing weekly to whatever is moving.
Sommer x Sean short-form (Tentative)
Formats built for the two of them. Most shoot in an afternoon around the Miami video day and post from either side, and every one of them carries the pre-save or smart link.
Pool DJ set. Sommer plays a set from a pool with "DIP" on, the format she already does on her own feed (clip at the top of the page). Location is open; Miami works. It puts her at the center of the record as the co-artist and co-producer who is actually on it.
Studio session. Sean and Sommer in the studio together, speaking to the production side and how the record came together.
Sommer on her own. Day-in-the-life around the shoot, getting ready, exploring. Posts naturally to her audience without feeling like an ad.
Joint live stream. Sean and Sommer live together, the first play of "DIP" on stream, the link on screen throughout. Separate from the N3on stream below.
NOX's short-form concepts for the pair: a move swap (Sean teaches a Dancehall move, Sommer teaches a TikTok move), Sommer's first-listen reaction to the final mix, lyric-swap caption skits, "Rate my patois," the split-screen duet, a beach freestyle, shoot BTS and bloopers, a car singalong, a "Who wrote it better" debate, and a rapid-fire two-shot interview.
Live stream with N3on (Tentative)
Potential dedicated Sean x N3on live stream with "DIP" moment organically woven in. N3on is one of the world's biggest streamers, and his audience is young, US-heavy, and not a music audience, which makes him a third front door on this record alongside Sean's fans and Sommer's.
The precedent. Sean has already done this with him: around Baja Beach Fest in Rosarito, Mexico (Aug 7 to 9, 2026, three sold-out nights, 90,000+ attendees, Sean closing the Sunday). The screenshot alongside is from the replay, 42 minutes in, chat flying. We'll follow a similar format for "DIP": Sean in his element, a live audience reacting in real time, and clips coming off it for days afterward.
The scale. N3on runs about 584K followers on Kick, averaging roughly 31K live viewers over the last 30 days with a 30-day peak of 72.8K, and a channel record of 153K+ concurrent viewers. He sits in Kick's top 30 by peak concurrency.
Why it fits "DIP." The record is built for exactly the room a stream creates: a hook you know in one listen, a move you can do on camera, and a crowd reacting live. Sommer's fitness and lifestyle audience plus N3on's streaming audience means two big non-music crowds hear the song in the same window the editorial and paid push fire.
Channel figures per Streams Charts, September 2026. Festival figures per Baja Beach Fest's post-event announcement.
Paid media
We keep paid light going into release. Organic, the editorial feature, and Release Radar do the work in week one; the Reels campaign and Spotify Marquee kick in right after that first wave to offset the natural post-release dip and keep the numbers climbing. We optimize for cost per click-through, save rate, and streams generated per click. Nothing goes live until the smart link's conversion tracking is confirmed firing.
Our Instagram Reels to Spotify conversion campaigns on Sean's recent singles have traditionally generated between 70,000 and 100,000 Spotify saves per campaign. Same mechanics here.
Three phases
| Phase | Budget | When | What happens |
|---|---|---|---|
| 1. Test | $1,000 | Days 1 to 3 | Run 10 to 15 creative variants across the priority markets and find the winners. |
| 2. Prune and consolidate | $5,000 | Days 4 to 7 | Turn off what isn't converting, concentrate budget on the top 3 to 4 creatives. |
| 3. Scale | $9,000 | Days 8 to 21 | Scale winners 20 to 30% a day, layer in the second-tier markets. |
Markets
| Tier | Markets | Read |
|---|---|---|
| Tier 1 (weighted first) | United States, United Kingdom, Canada, Australia | ~70% of the opening test spend |
| Tier 2 (layered on winners) | Germany, France, Netherlands, Sweden, Ireland, New Zealand | Unlocks once a Tier 1 creative proves out |
| Tier 2, Sean's over-index markets | Mexico, Brazil, Colombia, Puerto Rico, Dominican Republic | Big active Sean audiences and lower CPMs, so a winning creative can convert cheaper than Tier 1. Brazil runs with Portuguese-language captions. |
Audiences, ages 18 to 34: Dancehall / Reggae core (Sean Paul, Shaggy, Beenie Man, Popcaan), club Hip-Hop and party audiences, Dance and festival (Major Lazer, Diplo, DJ Snake, party playlists), and a Sommer Ray reach overlay: fitness, lifestyle, and Instagram-native pop-culture audiences, which pulls the record into a big non-core music audience through the co-artist story.
Roll-out timeline
Release is Wednesday, September 30. The phases follow Kieran Khan's DIP roll-out plan, the same structure used on "Magnificent," with this plan's specifics folded in. Video shoot dates firm up separately.
| When | Phase | What's happening |
|---|---|---|
| Week of Sept 1 | Editorial | Spotify / Apple Music / YouTube Music pitch submitted with placeholder art to lock the slot and maximize lead time. |
| Sept 15 | Reveal | Sommer's birthday: co-artist and co-producer reveal and the pre-save link goes live, if she's up for it. |
| Sept 15 to 29 | Audio pre-save campaign | Build awareness and drive pre-saves: pre-save content, a Meta pre-save ad flight, organic posts from both sides, the clipping / audio campaign starts, the audio live in the TikTok and Instagram music libraries from Sept 15 (delivered early via The Orchard) and uploaded across every other social platform, DJ servicing out to Riddimstream and the pools. |
| Sept 23 to 29 | Social build-up | Anticipation in the final week: BTS video and photo, Sean x Sommer content, music video snippets and teasers, YouTube Premiere set up with traffic driven to it, pre-save link in every post, posting frequency ramps, "Out Tomorrow" post on Sept 29. |
| Sept 30 | Release day | "Out Now" content, influencer campaign kicks off, clipping runs in parallel, Spotify advertising (Marquee / Showcase), push across every social platform, traffic driven to the DSPs and YouTube. Release Radar and editorial fire; profiles switched over to "DIP." |
| Oct 1 to 15 | Hybrid / social content | Hybrid content cut from the footage on the audio, social-first content around the song, fan content reposted and engaged with, clipping continues and gets repurposed across platforms, high performers boosted or repackaged. The Instagram Reels campaign opens and scales here, TikTok Spark goes behind creator winners, Discovery Mode on once eligible. |
| October (dates TBD) | Video | Miami shoot with Sean and Sommer, then the official video premiere and the short-form formats from the shoot day rolling out through the month. |
| Late Oct to November | Extend | Remixes start dropping across new scenes. Long-tail content and re-shares. |
Throughout: artwork updated across all streaming and digital platforms, bio and profile links switched over, e-blast and email campaign, every direct-to-consumer channel, cross-platform promotion, and BTS, tour, and video assets repurposed for ongoing social (Kieran's additional deliverables).
Sommer Ray's reach
Roughly 23.9M followers on Instagram and 11.2M on TikTok, a combined audience north of 35M that skews young and is exactly the kind of crowd that turns a sound into a trend. On the streaming side she's at around 347K monthly listeners on Spotify, with tracks like "LaLaLa (Everybody's Up)" over 1M plays and "Be Right There" over 600K, and a top-city spread (Sydney, Brisbane, Montreal, Melbourne, London) that shows the audience is genuinely global.
Socials and streaming
Content links
About
Grammy-winning Dancehall artist from Kingston, Jamaica, and one of the genre's most successful global ambassadors. Multiple Billboard Hot 100 #1 singles ("Get Busy," "Temperature"), a Diamond-certified record with Sia ("Cheap Thrills"), 4x Platinum "Bailando," and a catalog still doing around 200M streams a month across 61M monthly Spotify listeners. Two decades of turning Kingston records into global crossovers.
American DJ, producer, model, and lifestyle creator, and one of the most-followed people in the world with a social following over 55M. After building a global fanbase in fitness, fashion, and beauty, she moved her focus to music, DJing live since 2023, playing high-profile rooms and festivals, and releasing a steady run of Pop-leaning electronic records with Bryce Vine, Good Humans, HEDEGAARD, and others. On Spotify she's at around 347K monthly listeners with a genuinely global city spread.
Sean Paul's production company and label. "DIP" is released by Dutty Rock Productions under exclusive license to Milk & Honey Records.
Milk & Honey Records is the newly launched recorded music division of Milk & Honey Music + Sports + Ventures, the entertainment management powerhouse founded by music industry veteran Lucas Keller. Building on more than a decade of success representing the world's top songwriters and producers, collectively responsible for over one billion albums sold, recent highlights include Finn Keane on Charli XCX's Grammy-winning Brat album, Y2K on Doja Cat's Vie album, and David Hodges on Ed Sheeran's 2025 single "Camera," plus many more from Dua Lipa's "Levitating" to Bieber's "Despacito" and BTS' "Butter."
The company also manages world-class DJs and touring talent including Wuki, Benny Benassi, Oliver Heldens, Chris Avantgarde and Ian Asher, and represents top NFL athletes including Travis Kelce (Chiefs), Courtland Sutton (Broncos), Kamren Curl (Rams), Mason Taylor (Jets) and 30 others in its sports division.
On the recorded music side, Milk & Honey has released records with iconic artists including Shaggy, Sean Paul, J Worra and more. The label's first release has already gone viral, with 600,000+ creates on TikTok and growing daily. With Milk & Honey Records, the label brings the full services of its in-house management team and the same artist-friendly, innovative approach to artist development and release strategy, with a commitment to helping creators build sustainable careers doing what they love.
Editorial support on Sean's 2026 singles
What Sean's 2026 singles have landed on release week, per The Orchard's placement reports, and the level "DIP" is pitched at. Five releases, five straight weeks of multi-DSP support: "Ready for the Ride" (Feb 27), "Magnificent" (May 1), "Burn Dem Down" (Jun 19), "Do It" (Jul 10), and "Rong Bong" (Jul 31). The big ones per platform below; positions are launch-week peaks.
- Just Dropped (UK) #1 and playlist cover, Crxss Current #1, Fever #3, swag (DE) #5, plus New Music Friday in 20 markets (Levant #8, Saudi Arabia #10, AU & NZ #13, Italia #15, Japan #15, France #16, UK #22, Deutschland #24, Canada #25, Belgium #26, UAE #26, Greece #28, NL #32, Maghreb #33, Egypt #34, Switzerland #37, Romania #18, Portugal #20, Polska #43, Suomi #76) and Novità Pop (IT) #16. Ready for the Ride
- This Is Sean Paul #2, New Music Friday in 10 markets (Maghreb #11, Belgium #12, France #12, UAE #16, Suomi #23, Canada #26, Naija #29, Deutschland #32, Switzerland #44, Ghana #45, NL #55). Do It
- Pop All Day (CA) #8, Just Dropped (UK) #18, Novedades Viernes Andes #24, New Music Friday UAE #12, Deutschland #22, Canada #24, Switzerland #29, UK #31, USA #73. Burn Dem Down
- New Music Friday France #14, UAE #20, Maghreb #23, Belgium #25, Saudi Arabia #31, AU & NZ #45, Just Dropped (UK) #26. Magnificent
- Worldwide Riddim #5 across ~50 countries, New Music Daily (ZA) #26, and a featured slot in Reggae: Latest Songs. Do It
- Worldwide Riddim #6 and New Music Daily #25, both across 100+ countries. Burn Dem Down
- Worldwide Riddim #6 (26 countries), New Music Daily #19 (15 countries incl. US, UK, DE, FR, BR), New Fire #10 (9 countries), The Agenda #31 (26 countries), New in Pop (DE) #17. Ready for the Ride
- New Music Daily (CA, FR) #23. Rong Bong
- RELEASED (Global) #27. Ready for the Ride
- RELEASED (UK) #40, Afropoppin' (UK) #31. Do It
- Afropoppin' (Global) #46, Non-Stop Booty Shake (Global) #47, RELEASED (UK) #38. Rong Bong
- Fresh Pop (IT, DE) #4, Brand New Music (AU, CA, DE) #22, Novedades (ES) #36. Do It
- Reggae Revolution #9 (BR, FR, IT, JP, ES, US, UK), Brand New Music (AU, CA, DE, US) #23. Burn Dem Down
- Fresh Pop (DE) #7, Novità del momento (IT) #25, Brand New Music (DE) #29. Ready for the Ride
- Fresh Pop (IT) #38, Brand New Music (UK) #62. Rong Bong
- Dancehall Club playlist cover, Radar Weekly (FR) #4, Freitag alles neu (DE) #17, Les nouveautés du vendredi #19. Ready for the Ride
- Radar Weekly (Global) #8, Brand New UK #10, Les nouveautés du vendredi #48. Do It
- Radar Weekly #10, Les nouveautés du vendredi #16, Brand New UK #39. Rong Bong
- Beats Calientes, Novedades, and Novedades Reggaetón in Colombia and Ecuador. Do It
- Novedades, Novedades Tropical, and Dancehall (Colombia); Country Pop and Novedades Pop en Español (Peru). Burn Dem Down
- TIDAL Dancehall Massive: Best New Dancehall #1 (Do It) and #2 (Rong Bong); TIDAL Neuheiten der Woche (DE) #41 (Ready for the Ride).
- Filtr (Sony) lists in the US, DE, IT, and FR on Ready for the Ride and Do It.
Lyrics
Final lyrics as of Sept 2, 2026.
Verse 1
She all up on me wid d tight grip, right fit, suit like Halloween
When I look in her eyes hypnotized thickest thighs dat I ever seen
Such a pretty likkle form
Mi love how she a gwaan
She rise me inna d morning
Put mi hand up on di thong
But me couldn't get fi storm
Thru the sound of d alarm
Me kiss her pon d lips
Seh will ya miss me when I'm gone
She no like it when I'm leaving
She got whole heap a demands
D lovin make her greedy fi di dappa dappa don
So nuh bother think she easy when she tan up like a boss
She have me inna da corner under whole heap a commands
Chorus
When she dip dip dip dip dip dip dip dip dip pon d ground
When she flip flip flip flip flip flip flip flip flip an guh down
When she dip dip dip dip dip dip dip dip dip pon d ground
Me love it when woman a bust it out and bust it down
And when she dip dip dip dip dip dip dip dip dip pon d ground
When she flip flip flip flip flip flip flip flip flip and guh down
When she dip dip dip dip dip dip dip dip dip pon d ground
Me love it when woman a bust it out and bust it down (when she dip dip dip dip)
Post-chorus
She all up on mi wid d tight grip right fit suit like Halloween (dip dip dip dip)
Nonstop she keep droppin dat hot like a midnight summer dream
Inna d bed she a wake up and a sweat submerge like submarine
When I look in her eyes hypnotized thickest thighs dat I ever seen
Bridge
Deh so, bounce it right deh so
Dweet when mi seh so
(ever seen)
Deh deh so, bounce it right deh so
Dweet when mi seh so
Verse 2
Because she have d kinda booty she use it as a weapon
Anytime she move ya know she a go turn mi on
Supposed to be at work but I don't know what's going on
She up up inna mi head mi cyan calm
So when d gyal dem keep on bubblin it an mi eye go catch a full a it
You know mi haffi trouble it, double the pleasure ya know we runnin it
Top gunna ya know we gunnin it
From night down up to sun innit
She jiggle the figure deh so she a winner
Ya know we havin fun in it
Chorus
When she dip dip dip dip dip dip dip dip dip pon d ground
When she flip flip flip flip flip flip flip flip flip an guh down
When she dip dip dip dip dip dip dip dip dip pon d ground
Me love it when woman bust it out and bust it down
And when she dip dip dip dip dip dip dip dip dip pon d ground
When she flip flip flip flip flip flip flip flip flip and guh down
When she dip dip dip dip dip dip dip dip dip pon d ground
Me love it when woman a bust it out and bust it down
Post-chorus
When she dip dip dip dip dip dip dip dip
She all up on me wid d tight grip right fit suit like Halloween
When she dip dip dip dip dip dip dip dip
Nonstop she keep droppin that hot like a midnight summer dream
Inna d bed she a wake up and a sweat submerge like submarine
When I look in her eyes hypnotized thickest thighs that I've ever seen
Outro
Deh so, bounce it right deh so
Dweet when mi seh so
(ever seen)
Deh deh so, bounce it right deh so
Dweet when mi seh so
(ever seen)
Deh deh so, bounce it right deh so
Dweet when mi seh so
(ever seen)
Deh deh so, bounce it right deh so
Dweet when mi seh so
(ever seen)
Contact
Questions, additional assets, or anything the retail teams need, straight to Dana.