DIP
About the record
"DIP" is Sean Paul in his element: a Dancehall record built for the club, with a Jersey Club bounce underneath and a buildup before every chorus that hits like a festival drop. The hook is a dance instruction, "dip pon d ground, flip and guh down," which is exactly the kind of line that turns a song into a move and a move into a trend. Dancehall deejay flow, sophisticated and sexy lyrics, current production, and a chorus you know after one listen.
Genre-wise, DIP is Dancehall first, sitting on a Jersey Club dance sound: the kick pattern and the bounce come from that world, giving the record a Hip-Hop feel and its lean toward Dance and EDM in the way it builds and releases. The mood is sexy, fierce, and energetic. It's a lights-down, peak-hour record: the verses ride low and cheeky, the pre-chorus climbs, and the "dip dip dip" drop is the payoff, a tension-and-release shape that DJs and short-form editors both love. It's a natural fit for flagship New Music Friday/New Music Friday lists globally, plus Dancehall and Reggae editorial (Dancehall Official, Frequency, Dancehall Station, Worldwide Riddim), for Party and Dance lists (Dance Party, Party Hits, Feel Good, danceXL), and for the Hip-Hop-adjacent and Pop/club playlists where Sean's features have always lived.
Produced in part by Sean himself via his Dutty Rock Productions outfit, it's releasing into an audience that is very much awake: 61M monthly listeners and 200M+ streams a month on Spotify alone, 3.8M saves in the last 28 days, and a listener base that is roughly 70% under 35, the next record in a slew of records that SP's been dropping every 3 to 6 weeks throughout 2026.
The unexpected part, and a genuinely great surprise, is American Model and DJ Sommer Ray's role as co-producer. Sommer has spent the last few years building a name as a DJ, producer, and artist in her own right, currently in the midst of a steady run of Pop-leaning electronic music including recent releases with Bryce Vine, Good Humans, HEDEGAARD, and others.
The collab brings a DJ's ear for the build-and-drop, and a second audience with it: her 35M+ across Instagram and TikTok alongside Sean's, for a combined social reach north of 40M.
Marketing Mix at a Glance
The goal is to use a high-conversion, relevant music marketing mix and integrated approach to make "DIP" ubiquitous in Dancehall, Dance, and Pop music circles. Here's the short version of how; every lever is detailed further down.
Release details
Credits and metadata
Mood and vibe
Similar songs
Comparable records across the lanes "DIP" sits in. Figures are trailing Spotify totals from our catalog data (Aug 2026) where we have them.
- Get Busy / Temperature Sean Paul: the blueprint for a dance-instruction hook.
- Go Down Deh Spice, Sean Paul, Shaggy: the modern benchmark for a Kingston-built single crossing over, ~655M streams.
- Shake It To The Max (FLY) [Remix] Skillibeng, Shenseea, MOLIY, Silent Addy: the current global Dancehall-crossover benchmark, ~677M streams, ~4M a week.
- Lean On Major Lazer x DJ Snake feat. MØ: the reference for a Caribbean-rooted record with a festival drop.
- Tip Pon It Sean Paul x Major Lazer: Sean inside the electronic lane.
- Mad Love Sean Paul & David Guetta feat. Becky G: Sean on a festival-EDM production with a Pop-Latin topline.
- Cheap Thrills Sia feat. Sean Paul: ~2.4B streams, Diamond-certified.
- Boombastic Shaggy x Limitlezz: our record, 12.2M streams and 814K user creates off one dance trend.
- Just Wanna Rock Lil Uzi Vert: the record that took the Jersey Club bounce to the mainstream, on one dance move.
- Sticky Drake: Jersey Club in a rap superstar's hands.
- Level Up Ciara: the Pop-facing Jersey Club dance record, built for a challenge.
- Big Guy Ice Spice: the Jersey Club bounce at the center of a current rap star's sound.
- PHAT DaBaby: Jersey Club drums under a Southern rap star, proof the lane crosses regions.
- Fya BTS: a Jersey Club record on the biggest Pop act in the world's 2026 album, produced by Diplo, Flume, and Nitti Gritti. Diplo ties it straight back to the Major Lazer / Sean Paul lineage above.
- Make It Clap Busta Rhymes feat. Sean Paul.
- No Lie Sean Paul feat. Dua Lipa: ~2.2B streams, still ~8.6M a week, for the Pop-leaning end of it.
Sean's audience
On Spotify alone Sean is at 61M monthly listeners (#36 in the world on Spotify) and 200M streams a month, with 6M followers. The audience skews young (roughly 7 in 10 under 35) and is split close to evenly between women and men.
Sean Paul, Spotify for Artists, Aug 4 to 31, 2026.
Where the audience is
Sean's listener base is genuinely global. The US, Germany, France, and the UK lead, and Mexico, Brazil, Spain, and Colombia all sit inside the top ten, with Mexico and Colombia over-indexing on active listening. "DIP" isn't a Latin record, but those markets are a real, active audience for Sean and get pitched and targeted accordingly.
| # | Market | Listeners (28d) | % active |
|---|---|---|---|
| 1 | United States | 9.36M | 48% |
| 2 | Germany | 4.57M | 51% |
| 3 | Mexico | 4.16M | 56% |
| 4 | Brazil | 3.49M | 40% |
| 5 | United Kingdom | 3.40M | 54% |
| 6 | France | 2.89M | 49% |
| 8 | Spain | 2.18M | 48% |
| 10 | Colombia | 1.90M | 55% |
Proof it converts on spend
The recent Marquee on "Do It" (Germany) pulled a 3.89% conversion rate and a 12.63% save rate off 42K reach, and the "Press Back" Showcase reached 464K with a 6.97% save rate. When Sean's records get in front of listeners, they save and re-stream, which is the exact signal editorial placement compounds.
Spotify for Artists pitch
Pitch tags: lead genre Dancehall / Reggae; secondary Jersey Club / Dance, Hip-Hop. Moods energetic, confident, sexy, party. Styles vocal-forward, club, crossover. Submitted this week with placeholder art to lock the slot and give editorial maximum lead time; final art swaps in later without affecting the submission.
Apple Music editorial note
YouTube Music positioning note
Playlist targets
Tiered core to stretch. The ask goes to teams that have already backed Sean this year. These are targets, not confirmed placements.
Spotify- Dancehall Official (~1.75M followers): Sean's single most important home; a Sean lead is a natural add.
- Frequency: flagship Black-music editorial hub; priority week-of ask.
- Dancehall Station: recent Sean tracks landed #6 in launch week; direct repeat add.
- Dance Party, Party Hits: the peak-hour lane the record is built for.
- Mood Booster / Feel-Good: the daytime listener the hook catches.
- Island Pop: Caribbean-leaning crossover slot.
- Club and party Hip-Hop lists where Sean's features have always lived; pitched on the bounce and the hook.
- Recent Sean tracks landed 10 New Music Friday / genre lists in launch week (France #12, Belgium #12, Deutschland, Canada #26, plus NL, Finland, Switzerland, Maghreb, Naija). "DIP" is the immediate follow-up ask, and the Mexico, Brazil, and Colombia teams are pitched on the strength of Sean's live numbers there.
- Worldwide Riddim (Apple's Reggae flagship; Sean has landed top slots here)
- New Music Daily (flagship week-of ask)
- Breaking Reggae, Run Tings
- Feel Good / danceXL (crossover daytime + Dance)
- Regional editorial in MX / BR / CO on audience strength
- Dancehall / Reggae editorial (core genre home)
- Party and Dance playlists
- Regional editorial where Sean over-indexes (MX / BR / CO)
- Fresh Pop (IT, DE: #4 on "Do It," #7 on "Ready for the Ride")
- Brand New Music (US, UK, CA, AU, DE)
- Reggae Revolution (#9 on "Burn Dem Down" across seven territories)
- Radar Weekly (Global / FR: #4 and #8 this year)
- Dancehall Club (cover on "Ready for the Ride")
- Les nouveautés du vendredi, Brand New UK, Freitag alles neu
- Dancehall Massive: Best New Dancehall (#1 on "Do It," #2 on "Rong Bong")
- Claro Música Novedades, Beats Calientes, Dancehall (CO, EC, PE) on the strength of Sean's Mexico and Colombia numbers
Marketing at a glance
What runs on every Dutty Rock x Milk & Honey release, and what's specific to this one.
- Pre-save campaign: Feature.fm pivot link + Laylo pre-save live well ahead of release, pushed through the co-producer reveal, bio links, pinned posts, and the Spotify Countdown Page. Detail below.
- Editorial and DSP: Spotify pitch submitted this week; Apple and YouTube notes routed through The Orchard. Artist Pick, Canvas, Countdown Page, and Clips live on day one.
- Discovery Mode: switched on once the song is out and eligible, to widen the net past the editorial push. Detail below.
- DJ servicing: "DIP" goes out to DJs through Riddimstream and the top-40 / open-format DJ pools, so it lands in the crates of DJs playing clubs, radio, and events. Real-world spins and dance-floor validation matter on a movement record, and they feed the DJ-set and remix story.
- Owned lists: onto the internal playlist and fan networks at Dutty Rock and Milk & Honey from day one, plus Sommer's owned channels and lists where her team is up for it.
- Content: the Jamaica shoot (official video, infinity-pool DJ set, studio, solo content, radio and live stream) feeds two months of short-form from both sides.
- Creator seeding: the "dip / flip" move seeded as a dance challenge across Dancehall, Dance, and lifestyle creators, with Sommer x Sean split-screen and duet formats.
- Paid, timed to catch the drop: a $15,000 Instagram Reels conversion campaign that opens as a small test and scales behind winners, with Spotify Marquee and TikTok Spark Ads behind creator winners in reserve.
- Remixes: a run of official remixes after release across House / Afrohouse, EDM, Shatta, and Afrobeats, to keep the song alive past week one.
Pre-save campaign
One Feature.fm pivot link for everything (Spotify, Apple Music, YouTube Music), with Laylo running the pre-save and drop page. Pre-saves become day-one saves, and day-one saves are the signal Release Radar and the algorithm read first.
Sommer's co-producer reveal, bio links on every profile, pinned posts and pinned comments, the Spotify Countdown Page, QR codes on shoot content, and the DJ pack. Every pre-release beat points at the same link.
Pre-saves by source (Feature.fm and Laylo both report by channel), so we know before release which profile, post, or format is actually converting and can lean into it on release day.
Live early, as soon as the pivot link resolves. Pushed hard around the co-producer reveal and again in the final week before release.
Discovery Mode
Spotify's Discovery Mode lets us flag "DIP" to the recommendation engine so it gets prioritized in Radio and Autoplay sessions for listeners likely to like it, in exchange for a reduced royalty rate on those specific streams. It doesn't touch editorial playlists or Release Radar; it widens the net after those have fired.
- When: once the track is out and eligible, right after the first editorial wave, to catch the natural post-release-week dip.
- What we watch: Discovery Mode streams and new listeners in the Spotify for Artists dashboard, save rate on those streams, and whether it lifts the track's Popularity Index.
- The rule: keep it on while it's adding listeners who save; switch it off if the lift goes flat.
Proof it works: "Press Back"
We've already run this play on a Sean record. "Press Back" went into Discovery Mode on July 1, 2026, with Spotify Showcase and Instagram Reels conversion ads layered on top from mid-July. The Orchard's reports show the lift clearly, and it held for five-plus weeks.
- Week one (report of Jul 8): 143K streams post-DM, up 22% overall; DM-eligible streams up 164%; radio running ~7,800 streams a day, up 165% on the pre-DM daily average.
- Five weeks in (report of Aug 8): 659K streams post-DM, up 15% overall; DM-eligible streams 266K, up 129%; radio still ~6,800 a day, up 130%. Radio became the single biggest source on the record, ahead of third-party playlists.
- The Orchard's bar for "Discovery Mode is working" is a 200%+ lift on radio. "Press Back" cleared 165% in week one with paid layered on top, versus "Faith We A Keep" earlier in the year, which went backwards in the program. The difference was the marketing running around it.
- The read from The Orchard (Craig Markman): Discovery Mode on its own is weak; it works when tied to a trend or a broader push, and catalog tracks perform more consistently than 30 to 90 day old releases. Their suggested play, which we're following: keep a catalog track in the program leading up to a new release so the monthly-listener lift carries into it.
For "DIP": "Press Back" stays in Discovery Mode through the release window, "Do It" was added for September, and "DIP" itself goes in once it's eligible, with the Reels campaign and Marquee running alongside it the way they did on "Press Back."
Source: The Orchard Discovery Mode reports for Milk & Honey Records, Jul 8 and Aug 8, 2026, and the Discovery Mode thread with Helena Horn and Craig Markman. Report screenshots to be added to the appendix.
Content Marketing: Jamaica Trip
The content centerpiece is bringing Sommer to Jamaica to shoot with Sean the week after release. It's the official video plus a stack of short-form everyone can keep posting for two months. Dutty Rock, Kieran Khan, Destine Media, and Milk & Honey handle production, logistics, locations, and press coordination on the ground. Shoot dates: tentatively the first week of October, right after release, pending Sean's and Sommer's availability.
Official music video. Sean and Sommer on location in Jamaica. Everything else on the trip orbits this shoot.
Infinity-pool DJ set at S Hotel, Montego Bay. Sommer playing a set in the infinity pool with the Caribbean Sea and the mountains behind her, "DIP" playing. One striking visual that reads instantly on TikTok and Reels, and it puts her at the center of the record as the co-producer who is actually in it.
Studio session. Sean and Sommer in the studio together, speaking to the production side and how the record came together.
Sommer on her own. Day-in-the-life in Jamaica, getting ready, exploring. Posts naturally to her audience without feeling like an ad.
Kingston DJ set (schedule permitting). A credibility beat: she's not just visiting, she's playing.
Radio run and joint live stream. A Kingston radio run and a live stream with Sean while she's out there. Easy, fun, and big organic reach off both audiences.
Content and creator plan
The hook is a dance instruction, so the content plan starts with the move. One clean, repeatable "dip / flip" on the drop, simple enough to duet and copy, seeded as a challenge across Dancehall, Dance, and lifestyle creators before and through release week. Sean already does this well: the clip alongside is Sean and Enola Bedard on the "Ready for the Ride" dance, which is the format "DIP" is built for.
Organic first. Text-on-screen Reels hook variants get tested organically before any spend. Save-friendly seamless loops, since save rate is the signal that matters. Sean Paul legacy-hook edits to prime the 25 to 34 core, which is 43% of his audience.
Sommer x Sean formats. Split-screen and duet content, the co-producer studio angle, and her solo Jamaica content. Winning TikTok hooks feed back into the Instagram paid creative pool.
Creator markets. Seeding weighted to the markets that convert social attention into streams (US, UK, Germany, France, Mexico, Brazil, Colombia), with budget flowing weekly to whatever is moving.
TikTok paid. Spark Ads behind creator posts that are already winning organically only. No cold creative on TikTok.
Paid media
We keep paid light going into release. Organic, the editorial feature, and Release Radar do the work in week one; the Reels campaign and Spotify Marquee kick in right after that first wave to offset the natural post-release dip and keep the numbers climbing. We optimize for cost per click-through, save rate, and streams generated per click. Nothing goes live until the smart link's conversion tracking is confirmed firing.
Proof of conversion from previous campaigns: "Faith We A Keep"
This is the same play, already run on a Sean record. The "Faith We A Keep" Instagram Reels conversion campaign spent CAD $21,835 (roughly US$15.5K, the same size as the "DIP" budget) and turned it into 74,805 conversions at $0.21 each, with the streaming numbers to match.
- The ad side (Meta, Looker report): 8.6M impressions, 3.2M reach, 3.1M post engagements, 119,138 link clicks, 74,805 conversions at US$0.21. That's the benchmark the "DIP" kill and scale rules below are set against.
- Where it converted: Mexico 17,719 (23.7%), Chile 15,561 (20.8%), United States 15,499 (20.7%), Brazil 8,695 (11.6%), Costa Rica 2,932 (3.9%). Latin America out-converted the US on a Dancehall record, which is why Mexico and Brazil sit in the "DIP" Tier 2 with lower CPMs flagged.
- Spotify (Feb 4, 2025 to Feb 3, 2026, worldwide): 1,474,425 streams, 572,973 listeners, 85,901 saves, 51,014 playlist adds, 2.57 streams per listener. Daily streams peaked above 50K and saves above 4K a day while the campaign ran.
- Apple Music and Shazam (as of Jan 20, 2026): 253.1K plays, 4.9K average daily listeners, 164 purchases, led by the US (92K) and Germany (37K). 32.8K Shazams, led by Chile, Mexico, and the US: people hearing it out in the world and looking it up.
Source: Meta Ads / Looker Studio campaign report, Spotify for Artists, and Apple Music for Artists screenshots (Jan 20 and Feb 4, 2026). Budget shown in CAD in the report; US dollar figure is approximate.
Three phases
| Phase | Budget | When | What happens |
|---|---|---|---|
| 1. Test | $1,000 | Days 1 to 3 | Run 10 to 15 creative variants across the priority markets and find the winners. |
| 2. Prune and consolidate | $5,000 | Days 4 to 7 | Turn off what isn't converting, concentrate budget on the top 3 to 4 creatives. |
| 3. Scale | $9,000 | Days 8 to 21 | Scale winners 20 to 30% a day, layer in the second-tier markets. |
Markets
| Tier | Markets | Read |
|---|---|---|
| Tier 1 (weighted first) | United States, United Kingdom, Canada, Australia | ~70% of the opening test spend |
| Tier 2 (layered on winners) | Germany, France, Netherlands, Sweden, Ireland, New Zealand | Unlocks once a Tier 1 creative proves out |
| Tier 2, Sean's over-index markets | Mexico, Brazil, Colombia, Puerto Rico, Dominican Republic | Big active Sean audiences and lower CPMs, so a winning creative can convert cheaper than Tier 1. Brazil runs with Portuguese-language captions. |
Audiences, ages 18 to 34: Dancehall / Reggae core (Sean Paul, Shaggy, Beenie Man, Popcaan), club Hip-Hop and party audiences, Dance and festival (Major Lazer, Diplo, DJ Snake, party playlists), and a Sommer Ray reach overlay: fitness, lifestyle, and Instagram-native pop-culture audiences, which pulls the record into a big non-core music audience through the co-producer story.
In reserve
- Spotify Marquee: fired into the markets already moving right after release week. Marquee and Showcase are proven on Sean this cycle (see above).
- TikTok Spark Ads: behind creator winners only, coordinated with the creator lead. No cold TikTok spend.
- YouTube TrueView / Video Action: if we want to defend the YouTube Music destination once the video is live.
Timeline
Release is tentatively set for Wednesday, September 30. Dates firm up once that and the shoot are locked, but here's the shape.
| When | What's happening |
|---|---|
| Week of Sept 1 | Editorial pitch submitted to Spotify / Apple Music / YouTube Music with placeholder art, to lock the slot and maximize lead time. |
| Early September | Pre-save goes live. Assets and links locked. DJ servicing kicks off (Riddimstream + DJ pools). |
| Sept 15 | Sommer's birthday. Co-producer reveal and pre-save push, if she's up for it. |
| Week of Sept 30, release week (tentative) | "DIP" is out. Release Radar and editorial feature. Full posting push from both sides. Profiles switched over to "DIP." |
| First week of October (tentative) | Jamaica shoot: video, infinity-pool set, studio, radio, live stream, BTS. Dates depend on Sean's and Sommer's availability. |
| Right after release week | Instagram Reels campaign opens and scales. Spotify Marquee. TikTok Spark behind creator winners. Discovery Mode on when it fits. |
| October | Official video drops. Content rolls from the trip footage through the month. Song builds. |
| Late Oct to November | Remixes start dropping across new scenes. Long-tail content and re-shares. |
Sommer Ray's reach
Roughly 23.9M followers on Instagram and 11.2M on TikTok, a combined audience north of 35M that skews young and is exactly the kind of crowd that turns a sound into a trend. On the streaming side she's at around 347K monthly listeners on Spotify, with tracks like "LaLaLa (Everybody's Up)" over 1M plays and "Be Right There" over 600K, and a top-city spread (Sydney, Brisbane, Montreal, Melbourne, London) that shows the audience is genuinely global.
Socials and streaming
Content links
About
Grammy-winning Dancehall artist from Kingston, Jamaica, and one of the genre's most successful global ambassadors. Multiple Billboard Hot 100 #1 singles ("Get Busy," "Temperature"), a Diamond-certified record with Sia ("Cheap Thrills"), 4x Platinum "Bailando," and a catalog still doing around 200M streams a month across 61M monthly Spotify listeners. Two decades of turning Kingston records into global crossovers.
American DJ, producer, model, and lifestyle creator, and one of the most-followed people in the world with a social following over 55M. After building a global fanbase in fitness, fashion, and beauty, she moved her focus to music, DJing live since 2023, playing high-profile rooms and festivals, and releasing a steady run of Pop-leaning electronic records with Bryce Vine, Good Humans, HEDEGAARD, and others. On Spotify she's at around 347K monthly listeners with a genuinely global city spread.
Dutty Rock Productions is Sean Paul's production company and label. Milk & Honey Records coordinates the campaign end to end alongside it: editorial and DSP pitching, paid media, DJ servicing, press, and the creative around the Jamaica shoot.
Editorial support on Sean's 2026 singles
What Sean's 2026 singles have landed on release week, per The Orchard's placement reports, and the level "DIP" is pitched at. Five releases, five straight weeks of multi-DSP support: "Ready for the Ride" (Feb 27), "Magnificent" (May 1), "Burn Dem Down" (Jun 19), "Do It" (Jul 10), and "Rong Bong" (Jul 31). The big ones per platform below; positions are launch-week peaks.
- Just Dropped (UK) #1 and playlist cover, Crxss Current #1, Fever #3, swag (DE) #5, plus New Music Friday in 20 markets (Levant #8, Saudi Arabia #10, AU & NZ #13, Italia #15, Japan #15, France #16, UK #22, Deutschland #24, Canada #25, Belgium #26, UAE #26, Greece #28, NL #32, Maghreb #33, Egypt #34, Switzerland #37, Romania #18, Portugal #20, Polska #43, Suomi #76) and Novità Pop (IT) #16. Ready for the Ride
- This Is Sean Paul #2, New Music Friday in 10 markets (Maghreb #11, Belgium #12, France #12, UAE #16, Suomi #23, Canada #26, Naija #29, Deutschland #32, Switzerland #44, Ghana #45, NL #55). Do It
- Pop All Day (CA) #8, Just Dropped (UK) #18, Novedades Viernes Andes #24, New Music Friday UAE #12, Deutschland #22, Canada #24, Switzerland #29, UK #31, USA #73. Burn Dem Down
- New Music Friday France #14, UAE #20, Maghreb #23, Belgium #25, Saudi Arabia #31, AU & NZ #45, Just Dropped (UK) #26. Magnificent
- Worldwide Riddim #5 across ~50 countries, New Music Daily (ZA) #26, and a featured slot in Reggae: Latest Songs. Do It
- Worldwide Riddim #6 and New Music Daily #25, both across 100+ countries. Burn Dem Down
- Worldwide Riddim #6 (26 countries), New Music Daily #19 (15 countries incl. US, UK, DE, FR, BR), New Fire #10 (9 countries), The Agenda #31 (26 countries), New in Pop (DE) #17. Ready for the Ride
- New Music Daily (CA, FR) #23. Rong Bong
- RELEASED (Global) #27. Ready for the Ride
- RELEASED (UK) #40, Afropoppin' (UK) #31. Do It
- Afropoppin' (Global) #46, Non-Stop Booty Shake (Global) #47, RELEASED (UK) #38. Rong Bong
- Fresh Pop (IT, DE) #4, Brand New Music (AU, CA, DE) #22, Novedades (ES) #36. Do It
- Reggae Revolution #9 (BR, FR, IT, JP, ES, US, UK), Brand New Music (AU, CA, DE, US) #23. Burn Dem Down
- Fresh Pop (DE) #7, Novità del momento (IT) #25, Brand New Music (DE) #29. Ready for the Ride
- Fresh Pop (IT) #38, Brand New Music (UK) #62. Rong Bong
- Dancehall Club playlist cover, Radar Weekly (FR) #4, Freitag alles neu (DE) #17, Les nouveautés du vendredi #19. Ready for the Ride
- Radar Weekly (Global) #8, Brand New UK #10, Les nouveautés du vendredi #48. Do It
- Radar Weekly #10, Les nouveautés du vendredi #16, Brand New UK #39. Rong Bong
- Beats Calientes, Novedades, and Novedades Reggaetón in Colombia and Ecuador. Do It
- Novedades, Novedades Tropical, and Dancehall (Colombia); Country Pop and Novedades Pop en Español (Peru). Burn Dem Down
- TIDAL Dancehall Massive: Best New Dancehall #1 (Do It) and #2 (Rong Bong); TIDAL Neuheiten der Woche (DE) #41 (Ready for the Ride).
- Filtr (Sony) lists in the US, DE, IT, and FR on Ready for the Ride and Do It.
Submission checklist
- Spotify for Artists: confirm "DIP" holds the one-unreleased-song pitch slot (no other unreleased track sitting on it) and submit with the placeholder art. Hard deadline is seven days before release; the earlier the better for editorial lead time.
- Apple Music and YouTube Music: route the notes above through the Orchard editorial contacts, aligned to the tentative Sept 30 date.
- Playlist targets: validate each target against current live status and add follower counts and a one-line fit at submission.
- Content links: streaming preview, press photos, visualiser, final artwork, and the Feature.fm smart link to follow before release; final art swaps in without affecting the submission.
- Discovery Mode: add "DIP" once it's eligible, with "Press Back" staying in the program through the release window.
Contact
Questions, additional assets, or anything the retail teams need, straight to Dana.